Do you have bouncing email ?

Bouncing email causing issues ?

Email bouncing gmail yahoo aol


In the digital age, email remains a cornerstone of business communication, marketing, and outreach. However, as the volume of emails sent daily skyrockets, major email service providers (ESPs) like Gmail, Yahoo, and AOL have tightened their scrutiny measures to maintain a user-friendly environment free of spam and phishing attempts. This has placed a spotlight on email deliverability, especially for businesses leveraging mass mail services like Mailchimp and HubSpot. The crux of the matter today revolves around the proper configuration of DomainKeys Identified Mail (DKIM) and Domain-based Message Authentication, Reporting & Conformance (DMARC) records—a misstep here, and your emails might never see the light of day in your recipients’ inboxes.

The Importance of DKIM and DMARC

DKIM and DMARC are email authentication protocols designed to provide a layer of security for email domains, ensuring that the messages sent are legitimate and haven’t been tampered with in transit. DKIM adds a digital signature to the email, allowing the receiving server to verify its authenticity. DMARC, on the other hand, uses this verification in conjunction with the Sender Policy Framework (SPF) to determine what to do with emails that fail authentication checks.

Why It Matters Now More Than Ever

ESPs are now bouncing emails that fail to meet these authentication standards. This move underscores a broader initiative to combat cyber threats but also places a burden on senders to adhere strictly to these protocols. For businesses, this means that overlooking the technicalities of email setup can directly impact marketing campaigns, customer communication, and ultimately, the bottom line.

Best Practices for Ensuring Deliverability

To navigate these challenges, businesses must prioritize the following:

  1. Ensure Proper Configuration:  Regularly review and correctly set up DKIM, DMARC, and SPF records. This is not a “set it and forget it” task—ongoing monitoring and adjustments are crucial. If you need advice, Call Jolly IT !
  2. Choose Reputable Email Service Providers: Platforms like Mailchimp and HubSpot are well-versed in these protocols and often offer guidance and tools to help businesses comply with ESP requirements.
  3. Monitor Your Sender Reputation: Use tools to monitor your domain’s reputation and address issues promptly. A poor reputation can lead to emails being blocked or sent to spam, regardless of authentication records.
  4. Engage in Regular List Hygiene: Clean your email list regularly to remove invalid addresses and unengaged subscribers. This not only improves engagement rates but also reduces the risk of being flagged as spam.


What to do ?

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